Program Specialist VI-VII (Digital Community Coordinator)

Job Title
Program Specialist VI-VII (Digital Community Coordinator)  

Job Posting: 





Open Until Filled

Position Title:

Program Specialist VI-VII (Digital Community Coordinator)   



Military Occupation Specialty Code:


Fair Labor Standards Act Status:  


Number of Vacancies:



Deputy Executive Director/Program Development Office

Salary Range:

$6015.33 - $7500.00



Hours Worked Weekly:     


Work Schedule:

This position may be eligible for flexible work hours and/or a hybrid work schedule if certain program guidelines are met; working arrangements may change at any time at the sole discretion of the agency.



Agency Address: 

300 West 15th Street, #1300 / Austin, Texas 78701

Web site:

Refer Inquiries to:        

People and Culture Office     


(512) 463-5920 or (512) 475-4612

How To Apply:

  • You must create a CAPPS Career Section candidate profile or be logged in to apply.
  • Update your profile and apply for the job by navigating through the pages and steps.
  • Once ready, select “Submit” on the “Review and Submit” page.
  • If you have problems accessing the CAPPS Career Section, please email the CAPPS Recruiting Help Desk at [email protected]

Special Instructions: 

  • Applicants must provide in-depth information in the EXPERIENCE & CREDENTIALS section to demonstrate how they meet the position qualifications. Incomplete applications may result in disqualification.
  • Resumes may be uploaded as an attachment but are not accepted in lieu of the information required in the EXPERIENCE & CREDENTIALS section of the application.

Interview Place/Time:

Candidates will be notified for appointments as determined by the selection committee.


Section 651.005 of the Government Code requires males, ages 18 through 25 years, to provide proof of their Selective Service registration or proof of their exemption from the requirement as a condition of state employment.

Equal Opportunity Employer

The Department of Information Resources does not exclude anyone from consideration for recruitment, selection, appointment, training, promotion, retention, or any other personnel action, or deny any benefits or participation in programs or activities, which it sponsors on the grounds of race, color, national origin, sex, religion, age, or disability.  Please call 512-463-5920 to request reasonable accommodation.

What We Do

The Texas Department of Information Resources is the state agency charged with protecting the state’s data and critical technology infrastructure, managing a multi-million-dollar cooperative contracts program, and providing strategic technology leadership, solutions, and innovation to all levels of Texas government.  DIR is a fast-paced and collaborative environment with highly motivated and engaged employees dedicated to achieving the best value for the state.

Position Summary

The Digital Community Coordinator performs highly advanced (senior-level) consultative services and technical assistance work relating to social media and digital content for the Program Development Office. This person will lead the digital community and social content for DIR. The ideal candidate must be skilled in social media, have impeccable writing and grammar skills, and showcase an advanced understanding of government and the public sector. The position calls for broad experience and knowledge in all areas of content creation and communication, including communication strategy, process improvement, and change management. This position will focus on optimizing existing content as well as producing new content and will be entrusted with digital engagement to support goals of the Program Development Office and the strategic vision of DIR. Works under minimal supervision, with considerable-extensive latitude for the use of initiative and independent judgment.

  • Manages DIR’s presence on LinkedIn, Facebook, YouTube, and other digital platforms; engages with DIR customers and the digital community on an ongoing basis, using discretion and political awareness; proposes new opportunities as they arise.
  • Develops DIR social media strategies and creates digital content that will increase agency awareness, provide program updates, and improve customer experiences.
  • Creates informative digital announcements, videos, social media posts, news stories, and other content to promote DIR’s programs and offerings.
  • Collaborates with DIR employees on the digital content process, including brainstorming, researching, writing, and producing content and routing for approval, if necessary, for both internal and external consumption.
  • Maintains a digital content calendar or plan that includes recurring DIR events, reports, and initiatives.  
  • Generates and creates presentations on analytics to evaluate customer engagement, customer satisfaction, and overall digital platform health and performance.
  • Develops, evaluates, writes, and revises policies and procedures related to program area; prepares reports; and transforms technical concepts and language into easily understood and engaging content for variety of non-technical audiences. 
  • Performs other work-related duties as assigned.


  • Graduation from an accredited four-year college or university with major coursework in government, English, business administration, journalism, marketing, advertising, or communications-related degree.
  • Additional work-related experience may be substituted for education on a year-for-year basis (High-school diploma required).

Experience and Training Required

  • Minimum of four (4) to five (5) years of experience creating original content and acquiring content in various formats to optimize across unique social strategies to drive engagement, audience acquisition and engagement.
  • Minimum of four (4) to five (5) years of professional experience managing and coordinating social media activities on behalf of a public sector entity, brand, or group.
  • Experience with social media and digital content creation.

Experience and Training Preferred

  • Experience in photography, videography, and design.

Knowledge, Skills, and Abilities

  • Strong understanding of state government and responsibility to the public.
  • Excellent understanding of grammar.
  • Customer experience mindset.
  • Current on social media trends, relevant news, and other opportunities.
  • Self-guided and creative at problem solving.
  • Good eye for design and the ability to source and edit images and video.
  • Demonstrated skill with social media platforms including LinkedIn, Facebook, and YouTube.
  • Strong written, verbal, and communication skills.
  • Analytical and critical thinking skills.
  • Ability to manage projects; to establish goals and objectives; to devise solutions to administrative problems; to develop and evaluate policies and procedures; to prepare reports; and to plan, assign, and supervise the work of others.
  • Ability to analyze systems and procedures; to write and revise standards and procedures; and analyze complex issues and draw valid conclusions.
  • Ability to understand technical concepts and language and transform into easily understood and engaging content for variety of non-technical audiences.

Computer Skills

  • Proficiency in the use of a computer and applicable software necessary to perform work assignments e.g., word processing, spreadsheets, presentations, email, and online meetings (Microsoft Office preferred).

Other Requirements

  • Regular and punctual attendance at the workplace.
  • Criminal background check.

Working Conditions

  • Frequent use of computers, copiers, printers, and telephones.
  • Frequent standing, walking, sitting, listening, and talking.
  • Frequent work under stress, in a dynamic environment, as a team member, and in direct contact with others.
  • Occasional bending, stooping, lifting, and climbing.


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